AZPPA Membership Benefits

Did you know that for less than $17 a month, as a member of the AZPPA, your benefits include:
 
• On-line Membership Listing on the NEW AzPPA website accessible to potential clients
• Free Monthly Meetings on Photography Educational and Business topics
• Free Studio Tours but wait there's more.....
Check out why you should choose to Be an AzPPA Member here

President's Message - May, 2008

Dear AzPPA Members,

I just want you to know that our new board has been working very hard and has already made some terrific improvements. Last month we held a 5 hour planning session to brainstorm ideas and identify the AzPPA’s strengths, weaknesses, opportunities, and threats. Visit our new forum at http://www.arizonappablog.com to read what the board and other members have come up with so far and add your own comments as well.

We’ve already made visible improvements that you will start seeing in the months to come. Many of these are related to actually marketing the AzPPA. Sure we have done marketing in the past, however most of that has been through promoting events and programs. What’s different this time is that we are working to fully create awareness of all the benefits our organization offers to photographers, vendors, speakers, and consumers.

Our new website launched last month and following suit is a consistent look you will see on all of our communications. We are basically “branding” our association; where everything, from our e-mails and postcards, to our monthly event bulletins and new quarterly newsletter, will incorporate the logo and the same graphics, colors and fonts.

Another exciting marketing tool we’ve begun using and are looking forward to sharing with all of you is the use of e-mail marketing through Constant Contact. If you were impressed with the professional look of our latest e-mails and newsletter, then you’ve already experienced just a glimpse of what Constant Contact is all about. Don't miss our June meeting for an information packed seminar on how to leverage your marketing dollars using e-mail marketing.

The steps we’ve been taking with the association are all things each of us can and should be doing within our own businesses; such as:

1) Doing a SWOT analysis. Have you identified your businesses Strengths, Weaknesses, Opportunities and Threats?

2) Branding your business. Are you consistently using your logo and the same colors, graphics and style to promote your business?

3) Are you always looking for new ways to market your business to your ideal client (your target market)?
 
I just happened to learn many of these principals in collage working on my business degree, however, you don’t need to go back to collage to learn all of this. That’s what the AzPPA is for. As your board and your association, we are here to help you learn what is necessary to be successful in your business. Remember, the AzPPA is your local connection to not only the best photography programs in the industry, but some of the best business programs too.

In your service, Wendy Newman - AzPPA President 2008/2009

Arizona PPA members Forum - Discussion - Equipment for Sale - Assistants - Forum