Education - Seminars - Convention
AZPPA Education 2010
David Ziser Capture the Light Tour - September 7, 2010
Mara Blom Schantz - Things I Learned From My Mother - Monthly Meeting - Sept 13, 2010
SWPPA Regional Convention & Affiliated Judging September 17-21, 2010
Jefferson Todd - True Business - AZPPA Monthly Meeting October 4, 2010
AZPPA Fall Fest - Figure Study Seminar - Gerald Hardage October 17-18, 2010
Westcott U Top Pro Tour - Andrew Faulds October 21, 2010
8x10 Print Critique AZPPA - Monthly Meeting - November 1, 2010
AZPPA Fall Studio Tour - Adam Nollmeyer November 14, 2010
AZPPA Monthly Meeting - Fast Track Photographer - Dane Sanders December 6, 2010
Fast Track Photographer Seminar - Dane Sanders December 7, 2010
AZPPA Education 2011
What has AZPPA done for you lately? - Jennifer Flanagan & Friends January 3, 2011
AZPPA Convention 2011 - January 28-30, 2011
No February meeting because of convention
Dan Reid Color Management for Photographers - March 7, 2011
8x10 Print Critique - April 4, 2011
AZPPA All Day Spring Fling - Senior Shooting - Jim Lersch Sunday May 1, 2011
Commercial Shooting with Jim Lersch - May 2, 2011
June 6, 2011
AZPPA Monthly Meeting The Photographer you want to be Cris (CJ) Duncan - July 11, 2011
Steve Nissle - August 1, 2011
Boutique Studio for Private Schools - Britney Kirby Fullgraf - August 28, 2011
Focus on Sales - Britney Kirby Fullgraf - August 29, 2011
NO September Meeting - 2 Meetings in August (labor day adjustment)
October 3, 2011
AZPPA Fall Fest October 23-24 Northern Arizona Western theme
8x10 Print Critique - November 7, 2011
December 5, 2011
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AZPPA Education 2010
David Ziser Capture the Light Tour - September 7, 2010
Here's what's on tap...
• 10 amazing new ways to use "exciting lighting" to create dramatic images!
• 10 of the best lens choices and camera settings to produce strikingly beautiful results!
• 10 fast and easy lighting secrets to make people look their absolute best!
• 10 exciting ways to compose your image before firing the shutter ~ guaranteeing the perfect shot!
• 10 fantastic tips to advance your digital designs to the next level!
• 10 unique post-production software solutions to save you "tons" of time!
• 10 awesome profit building marketing & sales techniques to add to your bottom line!
What you get...
Tour Handbook including: program notes, photography, marketing and more
4 Hour DVD with extended program content - $49 value
$150 in lab credits from American Color Imaging - $150 value
1 year membership to WPPI and Rangefinder magazine - $99 value
1 Month free Kelby Training - $24.95 value
1 Month Free Animoto For Photographers - $33 value
FREE 3 month subscription to PPA magazine - $15 value
FREE PPA Indemnification (no-fault) Insurance for all new PPA members, a $50 value
And much more!
Learn more here
Register here Only $79 - Arizona Photographers reading this email use this code to save $20!!! CBLPPA10 (ten)
6:00 pm - 10:30 pm Seminar 6:00 pm
Sheraton Crescent Hotel 2620 West Dunlap Avenue Phoenix, AZ 85021-2710
602-943-8200
Registration and Mini Trade Show begins at 5:00 PM
Free Parking - Valet Parking available
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AZPPA Monthly Meeting September 13, 2010
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month
7 PM - Mara Blom Schantz - Photographic Craftsman
"Things I Learned From My Mother - A guide to a successful photography business in the digital age."
This funny and emotional program is based upon the life and business lessons that I learned from my mother, Chloe Beeson Blom, M. Photog., Cr. CPP, an innovator in the world of photography and wonderful mother, who died June 19, 2009. We will touch on everything from presentation and customer service to the art of the sale and preserving client relations to being an overall better person. In this age of digital where personal and meaningful contact is lacking, this program will open your eyes to how slowing down and having connecting with your clients and, actually meeting with and spending time with them, will not only translate into bigger sales for you but a personal gratification that will make your life more fulfilled. Don't miss your chance to hear this heartfelt and down to earth program.
Mara Blom Schantz, Cr., owns and operates the successful studio, Artistic Impressions by Mara, Fine Art Photography in Phoenix. She specializes in photographing children and families in black and white. She strives to create images that are emotionally evocative and connect with the viewer. In addition to speaking at both PPA and AZ PPA events she has taught PPA Super Monday seminars as well as her own private seminars. Besides doing photographing and teaching, Mara loves to spend time with her family, practice yoga, surf, run and read. To view more of Mara's work, as well as read more about her, please go to her website at www.artisticimpressionsbymara.com.
First meeting is free. Non-members $25. Held at the Fiesta Resort Conference Center 2100 S Priest Drive Tempe, AZ 85282 Tel: (480) 967-1441 Download Directions
Southwest PPA Regional Convention & Affiliated Judging September 17-21, 2010
Attendance at this convention is FREE to AzPPA members. Clear your calendar now for this AZPPA member benefit! It is a benefit of membership. There is no charge to AZPPA mebers. Did I mention you don't have to pay for this great education event? Held at the Arlington Sheraton Hotel and Convention Center in Arlington, TX. For more detailed infomation check out the SWPPA Web site. This is the regional print competition for Arizona photographers to seal prints for PPA National to earn merits toward your Master of Photography degree.
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AZPPA Monthly Meeting October 4, 2010
6PM - 6:45 Networking and Speed Mentoring 6:45 Member Spotlight
7 PM - Jefferson Todd
Business Pricing Program (We can all use some help with that!!)
True Business- Not sure how to price yourself? Should you get a studio? Is there a business model that can help make my business profitable? Jefferson Todd will lead us through information found in the PPA financial survey to help build a financial business plan that we can apply to our businesses.
JeffersonTodd (JT) has been recognized in two Special Wedding editions of Photo district News (PDN) Magazine for his innovative approach to his wedding photography business. He travels domestic and internationally to photograph exotic weddings and portraits for his clients.
Check out JT's work. http://www.jeffersontodd.com
KUDOS for JT's speaking abilities
Here are some responses from my JT's presentations. The subject of his presentation next year will be different, but I’m sure it’ll be very educational for the organization. Cheers! JT
From Pictage PartnerCon:
I recently attended your session at the Chicago Partner Con - loved it!! You were one of the best speakers that I heard during those two days. The presentation was very informative and down to earth. Thanks!! - Joy Jensen
Hey man, it was great to meet you at Partnercon last weekend. Your session challenged me the most out of anyones even though it was stuff I'd already been thinking about, it reminded me of some new things and motivated me to get my act together. I appreciate your willingness to share your ideas to help other photographers out. –Jonathan Thrasher
hey jt - i was in chicago last week and loved what you had to say. I got more out your "class" than any of the others. – Julie Morris
I wanted to say thank you for your excellent presentation at PartnerCon in Chicago this past week. It was a pleasure listening to you speak and I not only learned a lot, but I got a lot of ideas from yourself and the other speakers. – Steve Rosenberg
I was impressed like crazy over your contracts and other paper communications for the client. I was inspired to see how you make it personal for the client. I really feel the client will feel ownership. Thank you I really got alot out of your talk. –Lisa Schaller
Thanks for your session and all of your great info in Chicago. I've been doing this for 20 years and feeling a bit stagnate lately, you really helped me see a new way of marketing myself and reaching the type of bride I want to work with. I was very impressed with your attitude and how you jazzed up your presentation materials.
– Scott Patrick
Other Presentations:
JT, Your presentation was amazing. I could have listened to you talk a lot longer and really get into how you create a unique experience for your clients. I especially love the thing about getting the couples to meet before the ceremony and insisting on the make up artist for the bride and bridesmaids. I've also created different signatures for email communications and plan to get a newsletter going in the next couple weeks. I have a ton of untapped potential clients that I need to reach out to and you gave us a really simple approach on how to do that. Can't wait! Thank you! -Juliet
I learned soooo much from your presentation JT! The biggest thing for me was including images on everything, and just making all of my correspondance, whether it be email or on paper, more visually appealing. I'm never going to miss an opportunity to get my images in front of potential clients again! Thanks JT. :) ~Alyssa - Hybrid Photography
There was SO much (thanks for everything) but the 1st thing that stands out to me... "The customer wants to feel like a superstar." Shannon
Hey JT!!! Your presentation was WONDERFUL! I am going to use all of your great tips for emails and info paks... wow I have a lot to do...lol Take care -Kara
JT, you're awesome. Although it's already been said many times I have to say that getting the images in front of the clients via newsletters, emails, etc, is a simple but great idea. I loved you sharing with us at OSPW. -Ricardo
First meeting is free. Non-members $25. Held at the Fiesta Resort Conference Center 2100 S Priest Drive Tempe, AZ 85282 Tel: (480) 967-1441 Download Directions
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AZPPA Fall Fest Figure Study Seminar - October 17-18, 2010
Gerald Hardage CPP, M.Photog., Cr
AZPPA Members register by September 15 save $20! Only $79!!
After September 15 Members register for $99 Non-Members $149
We head to the southern part of the state to the artist community of Tubac for this year's Fall Fest. We have booked the entire Tubac Country Inn. With the beautiful room decor to use as sets and private grounds this will be an ideal setting for the Figure Study seminar. If you want to stay a the Tubac Country Inn, there are a limited number of rooms at $125 per night, contact bob@bcphotography.com
If you would like to stay at the Tubac Golf Resort we've gotten a special rate of $119 per night. These rooms have two queen beds. Call the reservations department 800-848-7893, let them know you are making a reservation for a group block. The name of the group – AZ. Photography Association. You MUST make your reservation by September 17 to get this rate. Make your reservation early....
This Program will open up your photographic creative juices and get them flowing. While not Glamour or Boudoir style Photography, much of Hardage's instruction can be applied to that genre of photography. Gerald shares how he captures the inner soul of Elegance, Simplicity and Sophistication. God created the most perfect form… the Human Body. Visual images have a direct access to the inner working of the mind. Gerald will show various methods to capture the moods and passions exposing the beauty of the human form in a very tasteful and most flattering way.
The program covers helps you to understand all you need to be aware of when working with the human form as art. Additional topics covered: the approach, marketing, consultation and client/privacy/security, models selection, props, lighting.
This Program will open up your photographic creative juices and get them flowing. While not Glamour or Boudoir style Photography, much of Hardage's instruction can be applied to that genre of photography. Gerald shares how he captures the inner soul of Elegance, Simplicity and Sophistication. God created the most perfect form… the Human Body. Visual images have a direct access to the inner working of the mind. Gerald will show various methods to capture the moods and passions exposing the beauty of the human form in a very tasteful and most flattering way. The program covers helps you to understand all you need to be aware of when working with the human form as art. Additional topics covered: the approach, marketing, consultation and client/privacy/security, models selection, props, lighting. You can check out of Gerald's work through his web site http://HardageFineArtGallery.com
Gerald is a wonderful, soft spoken photographer who has won numerous awards and accolades for his work. He acheived his three PPA degrees - Master of Photography (M. Photog.) Certified Professional Photographer (CPP) and Photographic Craftsman Degree (Cr.) in a three year period while receiving 8 Loan Prints and 27 Print Merits.
Wedding & Portrait Photographers International (WPPI) Accolade of Photographic Mastery (AMP) Accolade of Outstanding Achievement (AOPA) Accolade of Exceptional Photographic (AEPA) 105 Merits Accomplished all Degrees in 2 years.
Florida Professional Photography Association Florida Education Degree (FED) Florida Degree of Photographic Excellence (FDPE) Florida Degree of Artistic Excellence (FDAE) Florida Service Award (FSA) Fuji Award 2007 Fuji Award 2006 96 Merits Numerous 1st, 2nd, 3rd Place Awards Album of the Year Award. Accomplished all Degrees in 4 years. First time in state history anyone has received all 4 degrees at one time.
Professional Photographers of Colorado First Place Senior Portrait 2008 Fuji Award 2008
*Photographer of the Year Orlando, Florida 2005
*Photographer of the Year Jacksonville, Florida 2006
Kudos for Gerald's speaking
Your style and methodologies was so rewarding…You have opened a new door for me and my clients. It is so cool to have such a giving person to share so freely! ….. Davin H., Dallas, TX
Informality, fun, and very in lighting! Your easy going style (a real person) has given me the confidence to branch out and offer my client base a new experience in realizing the human for is God’s greatest creations …
Cindy L., Haydon, CO.
Down to earth …. A “real practical” seminar. Changed my complete attitude about figure study photography…thanks for a big kick start and it was fun and entertaining……I can’t wait to work on all my images!
Mark M., Steamboat Spgs, CO
Educational ………. Complex made so simple…. Workshop exceeded all of our expectations….Charlie and Kathy P., Orlando, Fl.
Shooting with the best instructors in the business and models who are both beautiful and talented, it’s hard to take a “bad shot”. Every time we go on location we learn so much! Having the opportunity to work in pairs to set the shots was interesting – not working with your partner was a great way to challenge ourselves and open up to another viewpoint. With all of the different set and lighting options, we learned how to more creatively address our clients who chose to have fine art portraits; the more we learn about lighting and posing, the better photographers we become! Rob and Sharon, St Augustine, Fl.
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Westcott U Top Pro Tour - October 21, 2010
Photography Seminar featuring Andrew Faulds
Andrew Faulds is an award-winning portrait and wedding photographer located in Phoenix, Arizona. Andrew is a top photographer at Cilento Photography, one of the largest photography organizations in the country. He is a PPA member and has won several awards including the Chairman’s Award, Portraits of Excellence Awards and most recently he was named a Westcott Top Pro. Andrew credits his success to the great photography mentors he has met along the way, including Tony Cilento and Arthur Rainville.
Andrew's background includes art and graphic design, which he uses to provide clients with a unique experience by combining creativity and special lighting effects to create memorable images. His style brings a refreshing look to portraiture and he believes that personality, impact and storytelling are essential to every great photo.
Over $1,700 in prizes in the Phoenix seminar!! Plus a chance to win more!!
AZPPA members get $20 off using code: TPT4951 Check out the Top Pro Tour here topprotour.com - 26 Cities, 26 Top Pro Instructors, One Enlightening Photo Tour
The All Access Pass grants you entrance into one live event, access to exclusive specials, and eligible for prize giveaways.
You'll also have access to watch tour highlight videos from all 26 instructors following the tour!
AZPPA Monthly Meeting November 1, 2010
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month
7 PM - It's 8x10 Print Critique time. The Semiannual 8x10 Print Critique is open to anyone! AzPPA members can enter for free, $20 entry fee for non-members
Please review the RULES to speed the Check-in process. Areas highlighted in red are specific rules you need to look for.
Download new rules
It's 8x10 Print Competition time. The Semiannual 8x10 Print Critique is open to anyone! AzPPA members can enter for free. There is a $20 entry fee for non-members.
Entries are accepted from 6:00pm to 6:30pm! the evening of the print competition, or by mail at least 48hrs prior to the event.
Send your advance CD entries by mail to:
Jim Walls
AZPPA Print Critique Chair
547 W. Mendoza Ave
Mesa, AZ 85210 Any late entries will be held over for the next competition so as not to delay the start of the critique.
We will have an expert panel of judges that will critique your images, and your images will be projected on the screen for the benefit of the audience.
The main purpose of print critique is to help our members select their best images and give guidance on preparing a print case to enter at our annual state print competition, a PPA Regional, or PPA National Print Competition. As such, some of our rules are a little more relaxed than at a formal competition. Before entering a print into State or National level competitions, be sure the print meets their specific requirements! At the Print Critique, our main goal is to encourage photographers to enter competition and receive the valuable learning experience that is gained by competing. Print critique will help members improve their photography and Photoshop skills, and allow members to earn merits for the AZPPA Distinguished Photographer’s Award.
Prints will be judged under AZPPA State and PPA NAtional lighting conditions ie the light on prints will be f16 at 100 ISO for 1 second. This is similar to viewing prints at high noon under full sun. Your Prints should be printed 15 to 25% darker than you would for a client depending on subject matter.
Qualifications For Print Entry
1. Members of the Arizona Professional Photographers Association may enter the print critique for free. A $20 entry fee is required for non-members.
2. Members must be present at the meeting at which they enter prints, and prints must be entered by deadline time. The ‘must-be-present’ rule is to ensure the critique serves it’s educational purpose primarily, and provide awards as a secondary benefit.
3. Entrants must be present to sign the release at registration to permit AZPPA to display meriting images at this and other events, and to use meriting images in AZPPA promotional material (online and/or in print)
.
3. Entries are accepted from 6:00pm until 6:30pm on the day of the meeting. The 6:30pm cut-off will be enforced even if you are waiting in line to check-in, to ensure the meeting starts on time. Advance registration is therefore strongly encouraged.
4. Entries may be submitted in advance by mailing your CD to the Print Critique Chairperson, for which the cut-off for receipt is 48hrs prior to the meeting (ie. 6pm two days before the critique), but you must still bring your prints to the meeting in person.
Send your advance CD entries by mail to:
Jim Walls
AZPPA Print Critique Chair
547 W. Mendoza Ave
Mesa, AZ 85210
Print Critique Rules
1. Only 8x10” photographs or any sized albums may be entered. Prints can be traditional photographs or inkjet prints, but to be fair to other entrants, no other print size (eg. 8.5x11”) is allowed. Prints do not need to be mounted or sprayed. (This rule is drastically different to PPA's and AzPPA's Annual Print Competition rules.)
2. The prints brought for judging must be clearly marked with the maker’s name and image title on the reverse, along with the category to which they belong. Illegible handwriting or unreadable fonts are common cause for print rejection! All prints may be entered in the same category.
a. Portrait
b. Commercial/Industrial (Tear sheets may be included to assist judges)
c. Illustrative
d. Wedding Photograph
e. Wedding Album (Social Events) - Any size album accepted
3. A digital jpeg file of the image MUST be submitted along with any photograph entered. It must be sized to 800 by 1000 pixels and be in the sRGB color space. If you have an 8x10 file, an easy way to size your image in Photoshop is to go to File>Automate>Fit Image and enter 1000 for both height and width. Please use this format to title your file - Last Name_Title-Of_Print, eg. “WALLS_Sleeping-Beauty.jpg”. No other file formats will be accepted. If possible, also embed your (maker’s) name in the metadata to assist the Print Critique Chairperson.
3a. Your digital files (up to 4) MUST be supplied on a single CD. Flash drives, memory cards, or portable hard-drives are not permitted because they slow down the check-in process.
3a1. Ensure the ONLY files on the CD are your competition entries. The presence of additional files or folders will confuse the loader at check-in.
3a2. Ensure that your CD-R or CD-RW is ‘finalized’ or ‘closed’. Packet-writing CD-burning software (eg Roxio, Nero, Toast) is often proprietary, and CDs written in this incremental fashion, and not properly closed, may not be readable on other machines that do not have the same software.
3b. For albums, a digital jpeg file of ONE page of the album must be submitted with each album entered, and sized to 800 pixels on the shorter side. Please pick your favorite image to be displayed on screen.
4. The maximum number of prints/albums that a member can enter at each meeting for judging is four.
5. All Photographs and albums must be titled. "No title" or "untitled" is not an acceptable title, and will cause your entry to be rejected.
6. A subject may be entered more than once at the Print Critique. For example, if you photograph a family, you can enter any member in that family in another print. Also, a photograph that was contained in wedding album may be entered in the wedding photograph category. This is drastically different from the State, Regional and National print competition rules. Our goal is to help you select the strongest of your images to enter at State, Regional and National competitions.
6. Prints and Albums will be judged on a thumbs up/down method and will need a majority of thumbs up to receive a merit towards the Distinguished Photographer’s Award. See the table below for merit qualification:
2 judges will require 2 thumbs up.
3 judges will require at least 2 thumbs up.
4 judges will require at least 3 thumbs up.
5 judges will require at least 3 thumbs up.
6 judges will require at least 4 thumbs up.
7. The Distinguished Photographer’s Award is an award that was originally created by the Phoenix Professional Photographers Association. If you established your AzPPA membership by April 30, 2006, your local PPPA print merits have been transferred. If you did not renew by April 30, 2006, any past merits from PPPA were forfeited.
8. You must receive 25 “Print Critique Print Merits” to earn the Distinguished Photographer’s Award. There is no monetary value associated with the award.
9. Judges will be Master Photographers, or have received the APPLE Award from the AzPPA, or have completed a national judging class. In the event that a judge doesn't meet any of the three requirements, they will only be selected upon the approval of the Print Critique Chairperson. Judges may choose not to score prints in which they know the maker of the image, if they feel that it may affect their judgment. Judges may not score, challenge or make comments about their own images, a spouse's image or images made by someone that works for the same studio.
9b. If a judge feels unable to judge and score a print for any reason, they may request an alternate judge, or exceptionally, the Print Critique Chairperson, to vote on their behalf.
10. Prints or albums may only be entered once. Even if you make changes to a print/album, they still may not be entered again in our Print Critique. You are encouraged to send the new print/album to State, Regional and National competitions.
11. The AzPPA Print Critique Chairperson has the full authority to answer any questions not specifically covered by these rules. They may also disqualify entries and remove members from the print competition room if any member acts in an unprofessional manner during or after the print competition.
12. If you would like your photographs back after the competition, please collect them at the end as they will not be stored. CDs will not be returned.
13. The judge’s decision will be final.
AZPPA Semi-Annual Print Critique Rules Revised: DATE 3/16/10
First meeting for visitors is free. Non-members $25. Held at the Fiesta Resort Conference Center 2100 S Priest Drive Tempe, AZ 85282 Tel: (480) 967-1441 Download Directions
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AZPPA Monthly Meeting December 6, 2010
6PM - 6:45 Networking and Speed Mentoring 6:45 M
7 PM - Standing Out in a Crowd
Dane Sanders
The 2 hour presentation is a highly interactive conversation around the topic "Standing Out in a Crowd." It will be on a no-nonsense, reality check on what it will take for you to stand out in a sea of photographers. It will be highly engaging.
"Dane Sanders is a genius at breaking down advanced marketing ideas into simple formulas that everyone can apply. This book is a must read…"
Mike Colón Celebrity Wedding Photographer
f you're thinking about becoming a professional wedding photographer, you owe it to yourself to read this book." Amit Gupta Founder, Photojojo.com
The best resource for today's photographer - bar none!"
Scott Sheppard - Host of Inside Digital Photo
"A wonderful insight into one of the most competitive fields of photography, a must read for the aspiring photographer." Marcus Bell Wedding Photographer
Fast Track Photographer is completely fresh! In a sea of "how-to" photography books, this lighthouse really stands out. It's destined to become a staple on every photographers bookshelf." Kevin Kubota Author of The Digital Photography Bootcamp
First meeting is free. Non-members $25. Held at the Fiesta Resort Conference Center 2100 S Priest Drive Tempe, AZ 85282 Tel: (480) 967-1441 Download Directions
Fast Track Photographer Workshop - December 7, 2010
Dane Sanders Fast track Photographer Workshop
Register Here
If you are just making the transition into the profession or need to take your existing photo career to the next level, the Fast Track Roadshow Workshop 2.0 will prove to be one of the best investments you can make for your photography career!
Join the collaborative experiment that aims to do nothing short of transforming your photo business into exactly what you were made to do as a creative. It will be intense, challenging, rich and relational. And, according to past graduates, the results will match your resolve.
Get clear on who you are as a photographer & witness a world open up that you've never dreamed of! Join in for a day and half of training that will have more impact on your bottom line and professional satisfaction than any other investment you will make this year!
MAJOR TOPICS
• The Big Picture in a Rough Economy
• CEO'ing your Business
• Vision, Strategy, Tactics and Comprehensive Systems building
• Lead Generation, Conversion, Capture, Post Production and Ongoing Perpetual Promotion
• The Role of Listening in Client Booking
• How to Pull Authenticity Out of Your Subjects
• Personal Productivity and Discipline
• The Fast Track Perpetual Business Cycle
• How Change Works for Everything in Your Business and Life
• Levels of Leadership
• Best Relational Practices
• Comprehensive Branding
Learn more
This program is $495. Until October 15 use the code AZPPALOVESYOU to save $50!!
Held at Kay & Company Studio 11260 N Tatum Blvd Suite 143 Phoenix, AZ 85028
602-393-9333
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AZPPA Monthly Meeting - January 3, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM - What has AZPPA done for you lately? - Jennifer Flanagan & Friends
Please come and join Jennifer for Her Cinderella Story to Photographer of the Year. A 6 year journey of how AZPPA has mentored, inspired and help Jennifer’s business grow.
Background of photographer
Images of our gallery and sales set up
Slide show to music showcasing her wok
Speak about photographing newborns - Items needed to photograph babies
When and how - Props
Video of Jennifer working with a newborn in session
David Weingarten will demonstrate 15 minutes of lighting technique
Show Animoto video by Allen Patrou
Allen will discuss helpful hints on working with video and stills. He will also show some samples of his work on Utube 20min
Simply Canvas will have special gifts for everyone who attends.
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
AZPPA Convention 2011 - January 28-30, 2011
The AZPPA covention is going to be a powerful learnig experience wrapped in a good time! There's a great line up of speakers and topics that are important to your business. Get fired up all over again. Don't forget the oppourtunity to get your prints judged by a panel of national photographers. Get feedback and possibly win awards. Don't miss out on the education and fun.
Portraiture - Understanding and Enhancing
with David Watt - M.Photog., CPP & Brian Watt - M.Photog., CPP
davidbwatt.com
brianwattphotography.com
Program Overview
Our industry has changed so much this past decade. Expensive medium format film cameras that were once the professions’ standard has since been replaced by the digital cameras and the studio touch up artist now are a computer software program.
Such is life, adapt or go the way of the dinosaur. We recognized the need to changing winds early and embraced the new technology.
However, as professionals, we believe it is extremely important to maintain the standards of photographic excellence that separates us from those who are not. The difference being in that we understand what separates a good image from one that is not.
This program will provide you with information and techniques to recognize what an acceptable image is and improve the final presentation of the product for the client through appropriate enhancement techniques.
The Portrait
History-Provide timeline - Studio technique
Subject
Prepping the subject - Makeup/hair - Background
Storytelling
Aperture choice for selecting background
Lighting
Hotlight - Strobe - Ratio
Posing
Awkward vs. Natural - Feminine vs. Masculine - Head position
Download and Process
Sorting (the good, the bad and the ugly)-can be done in camera or in post production software - Focus - Lighting - Pose - Expression - Other factors (mainly, deleting the images that are not able to be fixed) - Batch import using lightroom, there are many programs for this, this is just what we use - Crop - Exposure adjust - White balance
Export
Retouch with Photoshop - Patch Tool - Kodak Digital Gem - Dodge/burn Technique
Melancholytron (vignette) - Using adjustment layers - Extra Sweetness
A little about Brian Watt:
I am the youngest in the nation to have received the degrees of Certified Professional Photographer and Master of Photography. I have had work in international traveling exhibitions and have won numerous Kodak gallery and Fuji Masterpiece awards.
My start in photography began when my father bought into a photography business 16 years ago. I grew up in the business and at the age of 12 was recognized as one of the top ten non-masters in the state of Nebraska. I have been serious about photography ever since.
The last couple years, Arizona’s state photography association has recognized me as one of their top ten photographers.
I enjoy portrait work as well as illustrative work. Most of all, I enjoy enriching other’s lives with work that reflects the individual or tells a story from a unique perspective.
*Awards: Recipient of many Kodak Gallery awards and Fuji Masterpiece awards; Professional Photographers of America’s Certification as well as the degree of Master of Photography. Recognized in the top ten photographers for Arizona’s professional photography organization and a past recipient of top ten photographers for the Professional Photographers of Nebraska from 2001 to 2006. Brian has also been published several times in Professional Photographer magazine. Brian also possesses a Bachelor of Science Degree from the University of Nebraska in Biological Systems Engineering.
David B. Watt
*Awards: PPA Platinum Level Photographer of the year 2008, as well as Arizona PPA Photographer of the year 2008. Three Kodak Gallery awards and three Fuji Masterpiece Awards. PPA Certified, Master Craftsman Photographer. Published in many books, magazines and trade publications. David also possesses a Master of Public Administration degree from Tory University and a Bachelor’s in Journalism/Education from Arizona State University.
Get it Right in Camera - Make More Money
PPA President - Louis Tonsmeire - Cr. Photog., API
tonsmeirestudio.com
Tired of working on your images in the computer??!! Let’s get it right in the camera. We will cover lighting, exposure, white balance and a whole lot more. Studio and outdoor lighting and posing., hands on with all your questions answered. ( well most of them!) A whole lot of FUN
Added Bonus:
Find some new money in your business. We’ll show you how specials and events will add to your bottom line From daycares and elementary schools to sports and even Halloween. Surefire ways to be fast and PROFITABLE!
Louis Tonsmeire is an accomplished photographic artist. Specializing in portraits of Families, children, weddings and special events. His artistry has won him, many awards and accolades all over.Louis’s personal touch and personality shine every time he creates a photographic work of art.The GPPA has awarded him first place awards for multiple years. In 1994 he received the prestigious PPA National award. Louis was one of the first instructors to receive approved photographic instructor designation.He received his PPA Photographic Craftsman degree in 1999.
He is past president of the Georgia Professional Photographers Association. Southeastern Professional Photographers Association Board of Directors. Currently Louis is President of Profesional Photographers of America.
The Art of Life
Pete Wright - M.Photog., Cr. FP
pwphotography.com
Pregnancy and the birth of a child are special times for a woman and her family and it has become a trend to have maternity and baby portraits taken capturing these experiences. Pete Wright of PW Photography has seen maternity and infant sessions in his studio grow exponentially over recent years, in large part due to strategic marketing
reaching his target clients, assuring moms they will look their best and helping them feel at ease. He also attributes the growth to dynamic images and predictable results from every portrait session.
Pete's studio began focusing their attention to this market upon the realization that doing so would help create loyal life long clients that they could photograph as their families grew. Join Pete as he walks you through the crucial steps his studio has taken to boost their maternity and infant clientele and then stick around for a live session where he will cover the basics that give him the foundation for each session and create some of his "WOW" images.
As a fourth-generation artist and a second generation photographer, Pete Wright was raised in North Carolina in an environment rich in art and photography. His photographs were first published when he was 14 years old when he accepted his first paying job as a photographer working for a regional newspaper. Years later, in 1997 PW Photography's first studio opened in Greenville, North Carolina. The following year the company moved to Richmond, Virginia. The studio's work has ranged from portraits and weddings to sports and editorials.
During his 23 years of working as a photographer Pete has earned the distinction of Master Photographer and Photographic Craftsman from PPA. He also received Photographer of the Year honors from PPA in 2007, 2008, 2009 and 2010, has been awarded Fuji and Kodak Gallery Awards, was accepted into the PPA Loan Collection several times, has been featured in several national publications and is fortunate to have lectured around the world about his passion for photography. He loves to teach and inspire others to follow or find their passion in photography and use that passion to build a successful business!
Seniors... Get 'em, Shoot 'em, Sell 'em!
Jeff Bowman - M.Photog., CPP, FP
commonwealthphoto.com
Jeff started his career in photography at the young age as a second generation photographer shooting for his mothers business. At 15 he photographed his first wedding, and continued photographing weddings for the next twenty years. With six years spent as a commercial photographer for a Fortune 500 company, he has a great understanding of both the commercial and portrait worlds.
Master photographer, Jeff Bowman and his wife Julia, own and operate Commonwealth Photography in Chester, VA. Working from a commercial location, the business focus is on portraits, without the need to do weddings. Each year he photographs approximately 300 seniors and maintains an average of over $1000. In this program, Jeff will share his insight on the high school senior market. Starting with his multiple methods of marketing, including varsity sports composites, after prom parties, senior rep programs, as well as conventional direct mail. Keeping the end product in mind, Jeff maintains a work flow in the camera room that produces products to sell. He will also show how you can get several different looks out of a single background so that you can maintain efficiency. Lastly, Jeff will tell his philosophy on building a price list that maximizes your sales potential. Jeff maintains a relaxed atmosphere and encourages questions during his presentation. Whether you are just starting in the senior market or have been shooting seniors for years this program has something for everyone.
Jeff Bowman earned his Master of Photography degree in 2008 and is the recipient of three consecutive Photographer Of The Year awards from PPA, He has also earned the Virginia Photographer Of The Year in 2009 from his home state. In addition he has received a number of Kodak Gallery awards as well as many other state and regional awards. For the past several years Jeff's work has been included in the PPA Loan Collection as well as the PPA Showcase Book.
The Secrets to Illustrative Portraits
Woody Walters - M.Photog.
woodywalters.com
Join master craftsman photographer Woody Walters as he shares his unique vision into montage imaging and how he utilizes this technique in portraits. Walters will demonstrate his distinctive masking abilities while he shows you how to incorporate multiple images to capture and illustrate your clients’ passions and lifestyle. Using custom backgrounds created by Woody, these montages come together in minutes and offer your clients endless possibilities. Learn the special blending techniques that will turn your images into art. If you’ve seen Woody before, be prepared for an all new program, with new images and new techniques to take your illustrations to the next level.
He has won “Heart of America Top Photographer” as well as “Top Iowa Photographer,” in the last five H.O.A competitions. With seven Kodak Gallery Awards and 14 loan collection prints, he earned his Master and Craftsman degree in just four entries. He was awarded the Imaging Excellence award from PPA in 2004 and received two perfect scores in print competition for his images “My Ex Wife” and “Born in the USA.” His unique vision, light hearted delivery style, and photographic knowledge have made Woody Walters one of the foremost speakers in electronic imaging.
Woody Walters has become one of the nation’s premier artists. Walters’ photographs are a celebration of renewal and change. In his latest portfolio “Reflections of Christ,” Walters has pushed the boundary of photography to new and exciting limits allowing him to give a visual testimony in strikingly complex imagery. During a career that spans decades, Walters evolved from a commercial photographer and fine art black and white landscapes artist, to one of the newest Christian artists. His client list included Walt Disney World, Blockbuster Video, Ilford Photo, Mamiya Camera, Calumet, and Burger King.
His black and white landscapes are reminiscent of Ansel Adams and depict the beauty of nature’s diversity. The portfolio ”Faces In Time” takes the viewer back to an age of Americana that is forever lost. One of the images from that portfolio, “Lill”, was purchased for donation to the Smithsonian. In 1994 his distinctive photographs of Florida were published by the University of Florida Press in a book entitled, “Visions of Florida.”
The reason for the inspiration for “Reflections of Christ” came from a very spiritual place within his heart. “After viewing the many negative portrayals of Christ that are found in art today, I felt compelled to take a positive approach to the depiction of Christ. With the experiments in combined imagery this work is now a reality.”
Through his diverse portfolio subjects, Walters’s work is sought after and appeals to a very wide audience. Walters’ works appear in museums and galleries throughout the world, including Ansel Adams private collection, the Smithsonian, the Tampa Museum of Art, the Yergeau-Musee International d’Art in Canada, the Milwaukee Art Museum, the Hoyt Institute of Art, the Pensacola Museum, the Madison Museum of Art, a private collection at the Vatican in Rome, and is featured in many international tours with the United States Embassy.
Walters has been in the top five photographer’s in Iowa seven times. He has also received the Top Heart of America Photographer five times, a record in the state of Iowa. He received his Masters and Craftsman Degrees from PPA in July 2003. Sixteen images were chosen for the prestigious loan collection and he received the coveted Medlar Award for the top portrait at the April 2000 affiliated competition. In 2005 he received the Imaging Excellence Award from Professional Photographers of America. To date Walters has collected an astounding eight Kodak Gallery Awards and two Fuji Masterpiece Awards. He is one of the only photographers to receive two perfect scores in print competition for his images “My Ex Wife” and “Born in the USA.”
Walters contributes to many business and industry magazines on a regular basis and is in demand on the lecture circuit. He teaches across the country offering photographic workshops for beginners to the very advanced and his self published instructional DVDs “Inside Woody’s World” has been highly regarded by professionals.
When he is not teaching he is doing what he loves most, creating images and working with his wife Ninya in their portrait studio business in Cedar Falls, Iowa.
“Creating the “Red Hot” Studio” A Wedding and Marketing Program
by Mark Garber, M.Photog., Cr. & Jennifer Gilman M.Photog., Cr.
markgarber.com
Let’s face it, photography and the business of photography has changed forever. Digital is here to stay and has opened a Pandora’s Box. It has never been easier for clients to shoot and print their own images. Perhaps, more importantly, it has also never been cheaper for ‘hobbyists’ and ‘weekend warriors’ to enter the industry at rock-bottom prices. So how can you successfully compete in a game were the rules are always changing? We will show you the secrets to set up your studio for success.
Whether you are just entering the field or are an established studio, this program is a must see! Learn to see your business and artwork with the fresh eyes that are crucial to succeeding in today's competitive and ever changing market. We will give you the tools and steps to reinvent, rejuvenate and refine your photographic style and business for long term success!
This is a well-rounded, no-filler, information packed program that will have you walking away with pages of notes and ideas that you can easily implement into your studio the following morning, at little to no cost. This “Red Hot” program is all about getting your studio, your checkbook, and life back!
Truly a must see for all who are looking for the WOW!
Program Topics:
• How to create “Red Hot” images even if you’re in an “Ice Cold” location.
• How to get wedding event planners to fall in love with you and want to marry their brides to your studio.
• How to dazzle inquiring brides by using “Red Hot” Viral Marketing.
• How to become the “Hottest” studio in town by creating a “Buzz” about your studio by using co-vendor marketing.
• How to keep brides coming to your studio and spending money long after the wedding is over.
• Hot products and sales techniques that will help you to achieve your desired lifestyle.
• Wedding pricing that doesn't create a spending ceiling.
Lots of other great ideas that will give you more time to market and create win/win situations with other vendors in the wedding industry...all while getting your life back.
This program is a high energy fun presentation that will give attendees the ideas, tools and motivation that they need to propel their studio to the highest level of success.
Speaker Credentials:
Mark Garber, M. Photog.,Cr. and Jennifer Gilman, M.Photog.,Cr. are a husband and wife team with two successful studios under their leadership. They artfully blend Mark's classically trained photographic background with Jennifer's cutting edge approach to photography, marketing and business. In just the last few years alone, they have taken their work to the next level and have achieved much national praise and honors. Together, they give programs all over the United States.
Mark and Jennifer's most Recent “RED HOT” Photographic Awards:
Six Time PPA “Diamond Level Photographers of the Year”
Three Time PPA “Platinum Level Photographers of the Year”
Two Time Recipients of PPA “Top Wedding Album in the World”
More PPA “Loan Collection” Wedding Albums than anyone else in the World
More PPA “Top Ten Loan Collection” Wedding Albums than anyone else in the World
October 2007 Cover of The Professional Photographer Magazine
In 2008 Mark became the only 6 time winner of the Six State Mid-East States Regional Print Competitions “Photographer of the Year.” Jennifer was also named “co-Photographer of the Year” in the six state Region.
Both hold their Master of Photography and Photographic Craftsman Degrees from the Professional Photographers of America.
What Others are Saying:
“Great program! After attending your program I can honestly say, Jennifer and Mark, you now have the top wedding program in the PPA.” Michael Taylor, 2006 PPA President
“In my 35 years of attending hundreds of programs, both at PPA and WPPI, yours is the best program that I have ever attended. You have unseated Hanson Fong as the number one program. The only problem with your program was that it ended. Your program is a life changing experience. Thank you very much.” Barry Rankin, M.Photog.,Cr.
“Wow. That was the most inspirational and educational three hours that I could possibly have had. I have over 20 full pages of notes. I can’t believe the number of great ideas that you both gave me. I would love to spend a month at your studio.” Susan Conner
“After all the PP of North Carolina Convention excitement, I’ve been looking through my notes and marvel at the breadth and depth of your information. Your seminar was the absolute best of the show and I wanted you both to know how grateful I am for your amazing program. I loved your style. I loved your humor. And I loved your pictures. Thanks again.” Lisa Figgins
“Your wedding work and your marketing are by far the best I have ever seen. I have never been able to sit through any 3 hour program before in my life. I sat through your 3 hour program and could have listened to both of you for another 3 hours. I am going to beg our convention planners to bring you both back. David Lesko M.Photog.Cr.
AZPPA Convention held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
INDIVIDUAL CONVENTION RESERVATIONS: Each individual guest must make their own reservations by calling 480-894-1600 by January 8, 2011. They must identify themselves as members of AZPPA. All reservations must be guaranteed with a first night room deposit or guaranteed with a major credit card. $119 single/double, $129 Triple, $139 Quad
No February meeting because of convention
AZPPA Monthly Meeting - March 7, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM - Dan Reid Color Management for Photographers
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
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AZPPA Monthly Meeting - April 4, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM - It's 8x10 Print Critique time. The Semiannual 8x10 Print Critique is open to anyone! AzPPA members can enter for free, $20 entry fee for non-members
Please review the RULES to speed the Check-in process. Areas highlighted in red are specific rules you need to look for.
Download new rules
It's 8x10 Print Competition time. The Semiannual 8x10 Print Critique is open to anyone! AzPPA members can enter for free. There is a $20 entry fee for non-members.
Entries are accepted from 6:00pm to 6:30pm! the evening of the print competition, or by mail at least 48hrs prior to the event.
Send your advance CD entries by mail to:
Jim Walls
AZPPA Print Critique Chair
547 W. Mendoza Ave
Mesa, AZ 85210 Any late entries will be held over for the next competition so as not to delay the start of the critique.
We will have an expert panel of judges that will critique your images, and your images will be projected on the screen for the benefit of the audience.
The main purpose of print critique is to help our members select their best images and give guidance on preparing a print case to enter at our annual state print competition, a PPA Regional, or PPA National Print Competition. As such, some of our rules are a little more relaxed than at a formal competition. Before entering a print into State or National level competitions, be sure the print meets their specific requirements! At the Print Critique, our main goal is to encourage photographers to enter competition and receive the valuable learning experience that is gained by competing. Print critique will help members improve their photography and Photoshop skills, and allow members to earn merits for the AZPPA Distinguished Photographer’s Award.
Prints will be judged under AZPPA State and PPA NAtional lighting conditions ie the light on prints will be f16 at 100 ISO for 1 second. This is similar to viewing prints at high noon under full sun. Your Prints should be printed 15 to 25% darker than you would for a client depending on subject matter.
Qualifications For Print Entry
1. Members of the Arizona Professional Photographers Association may enter the print critique for free. A $20 entry fee is required for non-members.
2. Members must be present at the meeting at which they enter prints, and prints must be entered by deadline time. The ‘must-be-present’ rule is to ensure the critique serves it’s educational purpose primarily, and provide awards as a secondary benefit.
3. Entrants must be present to sign the release at registration to permit AZPPA to display meriting images at this and other events, and to use meriting images in AZPPA promotional material (online and/or in print)
.
3. Entries are accepted from 6:00pm until 6:30pm on the day of the meeting. The 6:30pm cut-off will be enforced even if you are waiting in line to check-in, to ensure the meeting starts on time. Advance registration is therefore strongly encouraged.
4. Entries may be submitted in advance by mailing your CD to the Print Critique Chairperson, for which the cut-off for receipt is 48hrs prior to the meeting (ie. 6pm two days before the critique), but you must still bring your prints to the meeting in person.
Send your advance CD entries by mail to:
Jim Walls
AZPPA Print Critique Chair
547 W. Mendoza Ave
Mesa, AZ 85210
Print Critique Rules
1. Only 8x10” photographs or any sized albums may be entered. Prints can be traditional photographs or inkjet prints, but to be fair to other entrants, no other print size (eg. 8.5x11”) is allowed. Prints do not need to be mounted or sprayed. (This rule is drastically different to PPA's and AzPPA's Annual Print Competition rules.)
2. The prints brought for judging must be clearly marked with the maker’s name and image title on the reverse, along with the category to which they belong. Illegible handwriting or unreadable fonts are common cause for print rejection! All prints may be entered in the same category.
a. Portrait
b. Commercial/Industrial (Tear sheets may be included to assist judges)
c. Illustrative
d. Wedding Photograph
e. Wedding Album (Social Events) - Any size album accepted
3. A digital jpeg file of the image MUST be submitted along with any photograph entered. It must be sized to 800 by 1000 pixels and be in the sRGB color space. If you have an 8x10 file, an easy way to size your image in Photoshop is to go to File>Automate>Fit Image and enter 1000 for both height and width. Please use this format to title your file - Last Name_Title-Of_Print, eg. “WALLS_Sleeping-Beauty.jpg”. No other file formats will be accepted. If possible, also embed your (maker’s) name in the metadata to assist the Print Critique Chairperson.
3a. Your digital files (up to 4) MUST be supplied on a single CD. Flash drives, memory cards, or portable hard-drives are not permitted because they slow down the check-in process.
3a1. Ensure the ONLY files on the CD are your competition entries. The presence of additional files or folders will confuse the loader at check-in.
3a2. Ensure that your CD-R or CD-RW is ‘finalized’ or ‘closed’. Packet-writing CD-burning software (eg Roxio, Nero, Toast) is often proprietary, and CDs written in this incremental fashion, and not properly closed, may not be readable on other machines that do not have the same software.
3b. For albums, a digital jpeg file of ONE page of the album must be submitted with each album entered, and sized to 800 pixels on the shorter side. Please pick your favorite image to be displayed on screen.
4. The maximum number of prints/albums that a member can enter at each meeting for judging is four.
5. All Photographs and albums must be titled. "No title" or "untitled" is not an acceptable title, and will cause your entry to be rejected.
6. A subject may be entered more than once at the Print Critique. For example, if you photograph a family, you can enter any member in that family in another print. Also, a photograph that was contained in wedding album may be entered in the wedding photograph category. This is drastically different from the State, Regional and National print competition rules. Our goal is to help you select the strongest of your images to enter at State, Regional and National competitions.
6. Prints and Albums will be judged on a thumbs up/down method and will need a majority of thumbs up to receive a merit towards the Distinguished Photographer’s Award. See the table below for merit qualification:
2 judges will require 2 thumbs up.
3 judges will require at least 2 thumbs up.
4 judges will require at least 3 thumbs up.
5 judges will require at least 3 thumbs up.
6 judges will require at least 4 thumbs up.
7. The Distinguished Photographer’s Award is an award that was originally created by the Phoenix Professional Photographers Association. If you established your AzPPA membership by April 30, 2006, your local PPPA print merits have been transferred. If you did not renew by April 30, 2006, any past merits from PPPA were forfeited.
8. You must receive 25 “Print Critique Print Merits” to earn the Distinguished Photographer’s Award. There is no monetary value associated with the award.
9. Judges will be Master Photographers, or have received the APPLE Award from the AzPPA, or have completed a national judging class. In the event that a judge doesn't meet any of the three requirements, they will only be selected upon the approval of the Print Critique Chairperson. Judges may choose not to score prints in which they know the maker of the image, if they feel that it may affect their judgment. Judges may not score, challenge or make comments about their own images, a spouse's image or images made by someone that works for the same studio.
9b. If a judge feels unable to judge and score a print for any reason, they may request an alternate judge, or exceptionally, the Print Critique Chairperson, to vote on their behalf.
10. Prints or albums may only be entered once. Even if you make changes to a print/album, they still may not be entered again in our Print Critique. You are encouraged to send the new print/album to State, Regional and National competitions.
11. The AzPPA Print Critique Chairperson has the full authority to answer any questions not specifically covered by these rules. They may also disqualify entries and remove members from the print competition room if any member acts in an unprofessional manner during or after the print competition.
12. If you would like your photographs back after the competition, please collect them at the end as they will not be stored. CDs will not be returned.
13. The judge’s decision will be final.
AZPPA Semi-Annual Print Critique Rules Revised: DATE 3/16/10
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
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AZPPA All Day Spring Fling -High School Seniors My Way - Jim Lersch Sunday May 1, 2011
High School Seniors My Way
Jim Lersch M.Photog., Cr., API, PPO-F
www.lerschphoto.com
You may have seen Jim's seniors images in competition....a little out there, huh? Do you go to the studio every morning dreading yet another day of seniors? Remember how much fun photography used to be when you first started creating beautiful images? Jim will show you how to adapt your lighting techniques (with a commercial edge) to create extremely creative senior images. Jim will also demonstrate how his theory of spending one-on-one time with the students and his unusual techniques have provided him with a leading edge that is creating demand for his high school portraiture. This segment includes a few set photos so you can see how easy it is and is also narrated by the actual seniors that Jim has photographed - they'll tell you what seniors think and what YOU need to think about. Jim will give you a list of the questions that he asks his seniors to "get into their minds" and talk about how color plays a key role in finding out who they really are. Let's face it, Jim's just a commercial guy who's trying seniors for fun BUT when a commercial shooter is stealing business away from portrait studios, you need see how and why.
Jim Lersch has been a commercial photographer for 37 years. During that time he has seen his share of slow seasons. Jim has learned to compensate for those times by adapting and searching for new ways to keep his business moving forward. He has worked with many famous celebrities in Branson, Missouri including Andy Williams, Ann-Margaret and Yakov Smirnoff to name just a few. His high-end commercial and portrait imagery has earned him 6 Kodak Gallery Awards, 4 Fujifilm Masterpiece Awards and the Photographer of the Year Award from the PP of the Ozarks in both 2003 and 2004. Jim was the first commercial photographer ever to receive this honor. Jim holds both the PPA Master of Photography and Photographic Craftsman degrees, his teaching credits include instructing at PPA’s Winona School of Photography for several years, he’s a PPA Approved Photographic Instructor and Jim has lectured for over 25 years.
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AZPPA Monthly Meeting - Commercial Shooting with Jim Lersch - May 2, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM - Commercial Photography For Dummies
Have you ever considered commercial work to supplement your business income? Are you interested in reaping additional financial benefits within the scope of your existing talents? Jim Lersch will show you how you can add to your income by adapting known portrait lighting techniques to create high-quality commercial images. It’s that easy! In addition, Jim will demonstrate how his commercial techniques have provided him with a leading edge that has created high demand for his senior portraiture and entertainment industry photography. His program will give you the technical knowledge and inspiration you need to succeed in another aspect of the industry or simply enhance the business segment that you are already in.
Jim Lersch has been a commercial photographer for 37 years. During that time he has seen his share of slow seasons. Jim has learned to compensate for those times by adapting and searching for new ways to keep his business moving forward. He has worked with many famous celebrities in Branson, Missouri including Andy Williams, Ann-Margaret and Yakov Smirnoff to name just a few. His high-end commercial and portrait imagery has earned him 6 Kodak Gallery Awards, 4 Fujifilm Masterpiece Awards and the Photographer of the Year Award from the PP of the Ozarks in both 2003 and 2004. Jim was the first commercial photographer ever to receive this honor. Jim holds both the PPA Master of Photography and Photographic Craftsman degrees, his teaching credits include instructing at PPA’s Winona School of Photography for several years, he’s a PPA Approved Photographic Instructor and Jim has lectured for over 25 years.
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
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AZPPA Monthly Meeting - June 6, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM -
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
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AZPPA Monthly Meeting - July 11, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM - “The Photographer you want to Be”
Cris J Duncan
'Find your Focus' is birthed from the ideals that each of us have potential that needs to be tapped. This experience is designed to find that potential, release its power and in turn
make each of us better, more passionate photographers as well as stronger and more zealous leaders in our communities. Whether it be about the technical excellence in lighting to the finishing touches of post processing or the way we present ourselves in marketing, Cris can deliver information that is practical, pertinent and positive. We all need an adventure, to be called into the wilderness, to be refreshed, inspired and encouraged. "Find your Focus" is that adventure. A time to regroup, recharge and re-ignite the photographer, leader and person within each of us.
Cris is an award winning professional photographer based in Lubbock, Texas. He simply specializes in photography. Cris' passion and knowledge for the art of photography is contagious. Since turning pro in 2001, Cris has had the opportunity to photograph Presidents, Vice-Presidents, dignitaries, and countless other people who live extraordinary lives. Currently, CjDuncan Photography is one of the most sought after photographic artists in the area. Cris and his wife, Deanna, both believe that God has blessed them with a talent and a passion that needs to be shared with clients and professionals alike. Without the support of so many, Cris would not be where he is today. These programs are a means to support and encourage other photographers, both young and old, in their quest for great images and a life of abundance.
Honors
“Best Album” State of Texas - “Best Portrait” State of Texas - SPPPA POTY - 100 Score “The Carpenter’s Masterpiece” - Several Distinguished Prints and Judges Choice - Loan acceptance for 3 straight years
Author of “Find your Focus, becoming the photographer you want to be”
Founder of “Find your Focus” A Photographic Experience
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
AZPPA Monthly Meeting - Steve Nissle - August 1, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM -
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
AZPPA All Day - August 28, 2011 9 AM - 5 PM
The Boutique Studio for Private Schools
Britney Kirby Fullgraf
Britney Kirby Fullgraf has only been a professional photographer since 2007, but has already made an impact on the industry. Her unique business model has attracted the attention of photographers across the country. Britney credits many PPA mentors for her success and says she has been overwhelmed by help, support and encouragement.
In February 2009, she began teaching The Boutique Studio for Private Schools. Britney's high end approach to private schools teaches photographers to steer pre-qualified clients to their regular, private studios. Her workshops have enabled a number of photographers to secure their own schools...two of whom now photograph an entire franchise of private schools.. Britney has hosted a number of photographers in Central Florida, as they have studied and observed her actual school shoots and other operations.
Britney received the 2009 Distinguished award for the Professional Photographer's Guild of Mid-Florida, based on print competition. She is an Honorary Trustee for PPA Charities and participates heavily on the national and state level with vendors and other speakers, as they help support Operation Smile. She serves on the board for Professional Photographers of Mid-Florida. Britney is sponsored by BayPhoto.
"Her knowledge of the school photography environment is just amazing....That woman is my entrepreneur hero!!!!!!!!!!!!!!!!!" B. Sands, Endless Mountain Studios ~ Hallstead, Pennsylvania
"After attending Britney’s two day shoot and consultation, I have found her techniques, tips and process exceptionally helpful. I just recently completed my first school shoot and it was clear that I made the right decision. I would have been completely overwhelmed without her consultation and knowledge. Through Britney, I know there will be a higher expectation of school portraits in the future and I am very thankful that I will be a part of that. Thank you very much for sharing your experience and expertise. Britney....I cannot thank you enough!" Phyllis Kuykendall , Phyllis Kuykendall Photography ~ Keller, Texas
Britney has saved me hours of confusion and headache by helping me to simplify what could be an overwhelming task. Not only did her consultations help to give me creative ways of approaching school photography but also helped me to be more profitable. I highly recommend Britney Fullgraf and Belvedere Studio’s consultant services for better understanding the school portrait or event experience as a photographer. She will help you re-think school portraits and help you to grow your business while also simplifying your work flow! Her expertise can definitely help you in the school portrait or event realm and her consultations are an investment in growing your business and bottom line. Shelley Shroyer, Shelley Shroyer Photography ~ Wimberley, Texas
"Thanks so much! I really learned a lot, and I think it is so do-able in my area! I think your pictures were all fabulous right out of the camera! I need to stay away from Photoshop as much as I can! Thank you, thank you, thank you!"
Lee Sellers, Three Dog Photography ~ Waco, Texas
"I had the incredible opportunity to spend two days with Britney while she worked one of her schools. She has an organized system for every aspect of this market. Her shooting schedule, posing and ordering events are seamless. Britney is very approachable. She answered all my questions and even anticipated most of them. I highly recommend you spend time with Britney or take her class if you are interested in the school market!" Kristine Leathers, Kaptivating Portraits ~ Dallas, Texas
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AZPPA Monthly Meeting - August 29, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM - Focus on Sales
Britney Kirby Fullgraf
Britney will walk step by step through a Sample Sales Presentation and challenge you to change how you think about selling forever!
This is a super simple approach to selling ~ an approach that is tailored to meet your Client's needs by answering their questions and asking a few questions of your own.
• Double...even Triple Your Sales Averages...immediately.
• Projection Sales with and without a Projector AND with or without a Studio.
• Don't want to give up Online Proofing Galleries?...How to use them the RIGHT way.
• 3 Specific Ways to get your Prices UP where they need to be... Easily...without feeling uncomfortable and in ways your clients will appreciate!
...and much more!
No need for new software. You don't even need a projector or a screen. If you own a Computer and Photoshop...you can sell using this method and see your profits soar
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
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AZPPA Monthly Meeting - October 3, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM -
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
AZPPA Fall Fest October 23-24 Northern Arizona Western theme
8x10 Print Critique - November 7, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM - It's 8x10 Print Critique time. The Semiannual 8x10 Print Critique is open to anyone! AzPPA members can enter for free, $20 entry fee for non-members
Please review the RULES to speed the Check-in process. Areas highlighted in red are specific rules you need to look for.
Download new rules
It's 8x10 Print Competition time. The Semiannual 8x10 Print Critique is open to anyone! AzPPA members can enter for free. There is a $20 entry fee for non-members.
Entries are accepted from 6:00pm to 6:30pm! the evening of the print competition, or by mail at least 48hrs prior to the event.
Send your advance CD entries by mail to:
Jim Walls
AZPPA Print Critique Chair
547 W. Mendoza Ave
Mesa, AZ 85210 Any late entries will be held over for the next competition so as not to delay the start of the critique.
We will have an expert panel of judges that will critique your images, and your images will be projected on the screen for the benefit of the audience.
The main purpose of print critique is to help our members select their best images and give guidance on preparing a print case to enter at our annual state print competition, a PPA Regional, or PPA National Print Competition. As such, some of our rules are a little more relaxed than at a formal competition. Before entering a print into State or National level competitions, be sure the print meets their specific requirements! At the Print Critique, our main goal is to encourage photographers to enter competition and receive the valuable learning experience that is gained by competing. Print critique will help members improve their photography and Photoshop skills, and allow members to earn merits for the AZPPA Distinguished Photographer’s Award.
Prints will be judged under AZPPA State and PPA NAtional lighting conditions ie the light on prints will be f16 at 100 ISO for 1 second. This is similar to viewing prints at high noon under full sun. Your Prints should be printed 15 to 25% darker than you would for a client depending on subject matter.
Qualifications For Print Entry
1. Members of the Arizona Professional Photographers Association may enter the print critique for free. A $20 entry fee is required for non-members.
2. Members must be present at the meeting at which they enter prints, and prints must be entered by deadline time. The ‘must-be-present’ rule is to ensure the critique serves it’s educational purpose primarily, and provide awards as a secondary benefit.
3. Entrants must be present to sign the release at registration to permit AZPPA to display meriting images at this and other events, and to use meriting images in AZPPA promotional material (online and/or in print)
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3. Entries are accepted from 6:00pm until 6:30pm on the day of the meeting. The 6:30pm cut-off will be enforced even if you are waiting in line to check-in, to ensure the meeting starts on time. Advance registration is therefore strongly encouraged.
4. Entries may be submitted in advance by mailing your CD to the Print Critique Chairperson, for which the cut-off for receipt is 48hrs prior to the meeting (ie. 6pm two days before the critique), but you must still bring your prints to the meeting in person.
Send your advance CD entries by mail to:
Jim Walls
AZPPA Print Critique Chair
547 W. Mendoza Ave
Mesa, AZ 85210
Print Critique Rules
1. Only 8x10” photographs or any sized albums may be entered. Prints can be traditional photographs or inkjet prints, but to be fair to other entrants, no other print size (eg. 8.5x11”) is allowed. Prints do not need to be mounted or sprayed. (This rule is drastically different to PPA's and AzPPA's Annual Print Competition rules.)
2. The prints brought for judging must be clearly marked with the maker’s name and image title on the reverse, along with the category to which they belong. Illegible handwriting or unreadable fonts are common cause for print rejection! All prints may be entered in the same category.
a. Portrait
b. Commercial/Industrial (Tear sheets may be included to assist judges)
c. Illustrative
d. Wedding Photograph
e. Wedding Album (Social Events) - Any size album accepted
3. A digital jpeg file of the image MUST be submitted along with any photograph entered. It must be sized to 800 by 1000 pixels and be in the sRGB color space. If you have an 8x10 file, an easy way to size your image in Photoshop is to go to File>Automate>Fit Image and enter 1000 for both height and width. Please use this format to title your file - Last Name_Title-Of_Print, eg. “WALLS_Sleeping-Beauty.jpg”. No other file formats will be accepted. If possible, also embed your (maker’s) name in the metadata to assist the Print Critique Chairperson.
3a. Your digital files (up to 4) MUST be supplied on a single CD. Flash drives, memory cards, or portable hard-drives are not permitted because they slow down the check-in process.
3a1. Ensure the ONLY files on the CD are your competition entries. The presence of additional files or folders will confuse the loader at check-in.
3a2. Ensure that your CD-R or CD-RW is ‘finalized’ or ‘closed’. Packet-writing CD-burning software (eg Roxio, Nero, Toast) is often proprietary, and CDs written in this incremental fashion, and not properly closed, may not be readable on other machines that do not have the same software.
3b. For albums, a digital jpeg file of ONE page of the album must be submitted with each album entered, and sized to 800 pixels on the shorter side. Please pick your favorite image to be displayed on screen.
4. The maximum number of prints/albums that a member can enter at each meeting for judging is four.
5. All Photographs and albums must be titled. "No title" or "untitled" is not an acceptable title, and will cause your entry to be rejected.
6. A subject may be entered more than once at the Print Critique. For example, if you photograph a family, you can enter any member in that family in another print. Also, a photograph that was contained in wedding album may be entered in the wedding photograph category. This is drastically different from the State, Regional and National print competition rules. Our goal is to help you select the strongest of your images to enter at State, Regional and National competitions.
6. Prints and Albums will be judged on a thumbs up/down method and will need a majority of thumbs up to receive a merit towards the Distinguished Photographer’s Award. See the table below for merit qualification:
2 judges will require 2 thumbs up.
3 judges will require at least 2 thumbs up.
4 judges will require at least 3 thumbs up.
5 judges will require at least 3 thumbs up.
6 judges will require at least 4 thumbs up.
7. The Distinguished Photographer’s Award is an award that was originally created by the Phoenix Professional Photographers Association. If you established your AzPPA membership by April 30, 2006, your local PPPA print merits have been transferred. If you did not renew by April 30, 2006, any past merits from PPPA were forfeited.
8. You must receive 25 “Print Critique Print Merits” to earn the Distinguished Photographer’s Award. There is no monetary value associated with the award.
9. Judges will be Master Photographers, or have received the APPLE Award from the AzPPA, or have completed a national judging class. In the event that a judge doesn't meet any of the three requirements, they will only be selected upon the approval of the Print Critique Chairperson. Judges may choose not to score prints in which they know the maker of the image, if they feel that it may affect their judgment. Judges may not score, challenge or make comments about their own images, a spouse's image or images made by someone that works for the same studio.
9b. If a judge feels unable to judge and score a print for any reason, they may request an alternate judge, or exceptionally, the Print Critique Chairperson, to vote on their behalf.
10. Prints or albums may only be entered once. Even if you make changes to a print/album, they still may not be entered again in our Print Critique. You are encouraged to send the new print/album to State, Regional and National competitions.
11. The AzPPA Print Critique Chairperson has the full authority to answer any questions not specifically covered by these rules. They may also disqualify entries and remove members from the print competition room if any member acts in an unprofessional manner during or after the print competition.
12. If you would like your photographs back after the competition, please collect them at the end as they will not be stored. CDs will not be returned.
13. The judge’s decision will be final.
AZPPA Semi-Annual Print Critique Rules Revised: DATE 3/16/10
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
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AZPPA Monthly Meeting - December 5, 2011
6PM - 6:45 Networking and Speed Mentoring 6:45 Questions of the Month!
7 PM -
Guests attend their first monthly meeting at no charge. AZPPA monthly meetings $45.
Held at HILTON PHOENIX AIRPORT HOTEL 2435 S. 47th Street ~ Phoenix, AZ 85034 Phone: 480-894-1600 Download Directions
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